Meet Yolanda...Founder and CEO of Just Curves

by Yolanda Williams May 25, 2016


Allow me to introduce name is Yolanda Williams and I'm the Founder and CEO of Just Curves. I'm a 35 year old single lady with a cat named Lee who lives in beautiful Southern California. I hate working hurts and makes me sweat in places I'd rather not sweat in. I haven't gotten to a place where working out is my jam but I'm working on it. I'm not svelte. I don't have defined arms and my friend once described my stomach as "all belly and no abs"...thanks Tracy! I'm not an expert or gym enthusiast....I'm woman who was tired of the options given to me and decided to create my own so I founded Just Curves.

Nothing fried my chicken more than trying to workout while wearing fugly active wear that didn't fit. I would spend the entire workout pulling up my pants or adjusting my shirt and I would leave feeling impotent and out of control. When a light bulb went off in my head for a solution to ill-fitting active apparel, I thought, "Why NOT me. I can do this", so I did!

The first ONEder Suit was a shapewear top glued to active bottoms and while I knew I was onto something special, I also knew that this was bigger than active wear. This was about accessibility to clothes made for plus size bodies above an XL. This was about feeling ignored by the fashion market. This was about a society that will tell a plus size woman she needs to lose weight but then insults her while she's working out. This was about dispelling the myth that black women would rather be overweight than risk sweating our press out or that plus size women didn't know what the inside of a gym looked like unless there was a snack bar inside. I wanted to be a voice for all of us that want to be healthier and happier as we are now and provide active apparel designed just for us. I'm not perfect and I still struggle with living healthier, but that doesn't make me any less deserving of fashionable clothing that fits my body.

At one point in my life, I did feel unworthy. I felt my fat meant I was ugly and unloveable. I allowed myself to be in an emotionally abusive relationship because my self-esteem and confidence were virtually non-existent....all because of a number on a scale. NEVER AGAIN! My chub doesn't make me less sexy, beautiful, or worthy. My fat doesn't make me a sloth. I am worthy of health and happiness as I am NOW....all 200 + pounds of me. You are too! No matter your size, shape, or shade, you are worthy, beautiful, and deserve happiness. Just Curves is a physical manifestation of my mission to empower women to live their healthiest and happiest lives now...not 30 pounds from now.

This is my first actual job in fashion. I went into this thing with an idea and lots of passion, but no clue how to pull it off. It was through dogged perseverance and God's good grace that I was able to start Just Curves. I'm telling you all this in hopes that it encourages you to step out on faith and go for what you want. It's not going to be easy, but it will always be worth it. You got this!

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Yolanda Williams, Chief Empowerment Officer

Yolanda Williams
Yolanda Williams